People & Organization

DA-Group strengthens its business leadership in the industrial and sales sectors. Tomi Haarala has joined DA-Group as Chief Business Officer, responsible for the Industry and Public Transport sectors. He brings extensive experience in product development, project management, international sales, and business leadership. Tomi has played a key role in growing and establishing business operations, particularly […]

DA-Group celebrates its 30th anniversary on May 16, 2025. Our story began with four engineering students driven by a passion to create meaningful work for themselves and solve challenges in electronics and embedded software design. We have come a long way—steadily progressing toward more demanding projects, international markets, and ever more ambitious technology.

DA-Group’s management is undergoing changes as CEO Pekka Airola steps down from his position. Chairman of the Board, Sami Kotiniemi, will return as Group CEO starting April 1, 2025 To ensure a smooth transition, Airola will continue working at DA-Group until the end of May. “I am grateful for the opportunity to work at DA-Group